This isn't entirely true.
When you purchase a phone with a new 2-year contract, you get it at a promotional price. Verizon takes a LOSS on the phone at that time. Once 22 months has past you are due for an upgrade, which means you can get that promotional price again with a new 2-year contract.
The primary line has an additional perk. They get what's called a New Every Two credit, which is an additional $50-$100 discount on the already discounted promotional price.
Hope that cleared it up for ya.
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