I'm not saying Verizon store isn't nice to work with.
Those stores owned by the Verizon corporation.
The other "mom and pop stores" are independently owned and they get new subscribers on behalf of Verizon. And Verizon pays them for each new subscriber (handsomely) so they give more incentive to new subscriber by giving them more discounts on the phone than what's fixed from the official verizon store. That's all I'm saying.
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