
LG Electronics kept its leading position in the global code division multiple access (CDMA) handset market for the second consecutive year in 2006, according to a report by U.S. market researcher Strategy Analytics. CDMA is a wireless technology used in Korea, China and the U.S. LG Electronics, Korea’s second-largest electronics maker, captured a 22.3 percent market share with sales of 38.5 million handsets. Motorola came in second with sales of 31.2 million handsets, followed by Samsung Electronics with 25.6 million units and Nokia with 18 million units. LG attributed its performance to increased demand in the U.S. for high-end multimedia phones such as the Chocolate Phone and EnV.
A report by another U.S. market researcher, NPD Group, showed that four LG handsets made it onto last year's list of the 10 hottest mobile phones in America, beating Nokia with three models on the list and Motorola with two. LG says that the achievement is evidence of its strong brand recognition in North America.
LG’s mobile communications president Scott Ahn said that to widen the gap with its rivals the company will focus on high-end music phones and mobile TV phones for which service has been fully launched in North America.
Meanwhile, LG lags behind Samsung, Nokia and Motorola in the European global system for mobile communications (GSM) market, which is bigger than the CDMA market.
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