LG Woos Pan-Chinese Market With Andy Lau Phone

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LG Woos Pan-Chinese Market With Andy Lau Phone

In a bid to enhance its presence in the wider Chinese market, LG Electronics has launched a new version of its Shine phone designed with actor Andy Lau. LG on Monday released the Shine x Andy Lau Special Edition phone, complete with the actor's own handwriting. Inscribed on the back of the phone in the actor's calligraphy is his motto: "Heaven is where the kind hearted people are." Actor Andy Lau poses for a picture in front of a model of the latest version of LG Electronics' Shine phone, the Shine x Andy Lau Special Edition. /Yonhap Lau will also appear in ads for the phone in Hong Kong. An LG official said, "The actor is also a skilled calligrapher as he wrote the Chinese logo for his film 'Gong Wu.' We thought his image fit well with the high end Shine phone series."