03-14-2007, 09:51 AM
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#4 (permalink)
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Join Date: Apr 2006
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Europeans Wild for LG's 'Shine' Phone
Europeans Wild for LG's 'Shine' Phone
 | LG Electronics’ Shine cellphone is another mega-hit in Europe, following the explosive popularity of its sister model the Chocolate phone there. The new handset is gaining popularity faster than the Chocolate in Europe, with 200,000 units selling in just four weeks after it debuted in February. Some 160,000 Chocolate phones sold in its first month. The Shine is sweeping the British cellphone market, selling 2,000 units a day.
The Shine took second place in cellphone rankings compiled by British IT magazine Mobile after its release there. Consumers in France and Germany are also clamoring for the Shine, forcing retailers to scramble for as many units as they can get. The Shine appeals to choosy European buyers with its full-metal body and high-tech specifications like its Bluetooth capability.
LG Electronics will launch a full-fledged promotional campaign for the Shine in Europe this month, airing TV commercials. The company plans to enhance the image of the phone as a premium product with celebrity endorsements from Lindsay Lohan, Paris Hilton, Scarlett Johansson, Jude Law and Ewan McGregor.
The actor Pierce Brosnan said that all of his family members want a Shine because of its “fantastic” style. Sales of the Shine are expected to continue to climb in Europe as LG increases its number of retailers there.
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LG's "Shine"
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