Verizon Wireless outpaces Sprint Nextel in data ARPU

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By Colin Gibbs
Story posted: January 23, 2007 - 1:07 pm EDT


Verizon Wireless subscribers spend more on mobile data than customers of any other U.S. carrier, according to new data from IDC.

The market research firm found Verizon Wireless users spent an average of $7.27 per month on data services in the third quarter of 2006, outpacing subscribers of Sprint Nextel Corp.—the longtime leader in data ARPU—who rang up $7.15 in monthly data charges. The average U.S. subscriber spent $6 a month in data charges, racking up a total of $4.1 billion in data revenue during the quarter.

Messaging contributed to nearly half of overall nationwide data revenue, IDC said, while business- and consumer-oriented services accounted for nearly 40 percent of spending. Content and “simple application downloads” represented 12 percent of data spending.

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