MTV and Verizon Wireless Partner to Launch New Live Music Series 'MTV Live'

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By: PR Newswire
Jan. 23, 2007 06:44 PM

NEW YORK, Jan. 23 /PRNewswire/ -- MTV and Verizon Wireless today announced a new event series titled "MTV Live" which will feature live artist performances from some of the biggest names in music. The monthly series will be recorded in front of a live audience at the Hard Rock Cafe NY in Times Square and will be presented as a multi-platform program across MTV, MTV2, mtvU, MTV Tr3s, MTV.com and on MTV Mobile on V CAST. "MTV Live" will be powered by Verizon Wireless and the first episode will premiere on MTV on February 6 at 11:30pm with a commercial free performance by Fall Out Boy. Artists Nas, Akon, and Gym Class Heroes have been booked for future shows.
"MTV Live" will be specifically customized for each screen. In-show features will include a live text-to-screen element that will allow Verizon Wireless subscribers to submit comments and shout-outs from their cell phones that will appear as a crawl across the bottom of the screen in real-time during the show. Additionally, video footage shot on cell phones during the performance will be edited into several of the platform offerings. MTV Mobile on V CAST will feature exclusive performance content from each show and will also offer artist interview segments. "MTV Live" will be available online at http://www.mtvlive.mtv.com/.

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